Welcome to The Growth Strategies Group
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How GSG Creates Profitable Growth
The Growth Strategies Group (GSG) is a marketing strategy consulting firm specializing in
helping clients in a broad variety of industries grow profitably by:
- Identifying profitable growth opportunities.
- Developing sound, practical, cost-effective marketing strategies.
- Providing extensive implementation assistance.
- Transferring marketing skills to clients.
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Components of Marketing Strategies
Key elements of these strategies usually include the following:
- Market segmentation, target market selection and prioritization, and positioning objective.
- Product line strategy:
- New product planning
- Product modifications
- Product prioritization
- Promotional Strategy:
- Advertising media & message (including print, broadcast, social media, direct mail, trade shows, etc.)
- Web site optimization (content & traffic)
- Sales organization & sales strategy
- Public Relations (P.R.) Strategy
- Promotional programs
- Pricing strategy
- Distribution strategy
GSG can also provide selected elements from the above (for example, Promotional Strategy) if client does not need a comprehensive plan.
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